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planet - people - profit


We all know the story of the shop that advertises :
“ Here we offer quality, fast service and at low prices. You can choose two of these points, but not all three. ”.

If you want quality service at a low price, you will have to be patient.
If you want fast, quality service, you will have to pay for it. Etc.

We could make up a similar story using the concepts of Planet, People and Profit.

  • When combining People and Planet, the focus lies on social justice and environmental protection.
  • This model, often led by NGOs or community-driven initiatives, seeks to improve living conditions while respecting ecological limits.
  • It promotes equity and responsibility but struggles with long-term funding and economic scalability.
  • Without profit incentives, such models may remain local or fragile.

  • Pairing Planet and Profit reflects the promise of a green economy: renewable energy, clean technologies, and circular production models.
  • This is an attractive option for governments and businesses, as it is compatible with their commitment to reducing their carbon footprint.
  • However, this logic neglects social aspects: exclusion of the most vulnerable, and lack of equitable redistribution of benefits.

  • Finally, the alliance between People and Profit focuses on economic and social inclusion.
  • By improving access to employment, education and healthcare, this model can rapidly raise living standards.
  • However, without sufficient attention to the environment, it could lead to serious consequences such as pollution, resource depletion and climate change.
  • This model is the one that has led to rapid economic growth but it is not sustainable.

In reality, the pursuit of two of these dimensions often leads to the neglect of the third.
This is a demanding balance that requires us to redefine our collective priorities and innovate our economic models.

This is what the UN's 17 SDGs (Sustainability Development Goals) are targeting: the balance between these 3 pillars : Planet, People & Profit. 

Unfortunately, too many people see it only in terms of profit and disregard for the planet (and its inhabitants).